The Project
Explora Security Rebrand

The BRIEF
Development of the brand identity and logo design
Explora Security is specialised in the design and integration of blast mitigation construction and force protection worldwide. The company required a complete rebrand to move from the military to the governmental field.

Old logo

New logo


The CHALLENGE
For this proposal I developed the brand strategy, redesigned the logo and created a new visual identity to help the company in their new challenge.

STRATEGY AND APPROACH
I maintained the original logo’s gradient and utilised it to create a dynamic effect, symbolising the globe and the continuous innovation. The logo is also designed to reinforce the company expertise in its field.






RESULT
With the new visual identity and a brand strategy in place, Explora Security is ready to make the jump in the governmental industry and stand out from the crowd.



