Design, Psychology, and the Ethics of Influence
Design has the power to guide, persuade, and sometimes mislead. As designers, how do we know when we’ve crossed the line between influence and manipulation?
“Why did you leave Italy?”
“Why did you leave Italy?” It’s a question I get often. And every time, I pause.
The Human Factor: designing for real people, not personas
Empathy-led design thinking is strengthened by an understanding of real human behaviours, emotional responses, and diverse needs, rather than relying on simplified or fictionalised personas.
Design: The Bridge Between Beauty and Function
Design isn’t just what you see—it’s how it works, and how it makes you feel.
The Truth About Branding: Designers Don’t Build Brands
Understanding the Real Role of Designers in Brand Creation.
Mastering design with Gestalt principles
Revealing the fundamentals of visual perception using Gestalt principles.
My book list for graphic designers and creatives
Unlock the essential reading list for graphic designers and creatives! From branding to typography, delve into curated insights to elevate your design journey.
How to become a graphic designer – The ultimate guide
Learn important tips and valuable insights from my experience as a graphic designer to help you become successful in your creative journey.
How to become a graphic designer – Find employment
By using smart job hunting methods and preparing for interviews, you'll easily find your way through the changing world of graphic design jobs, bringing you closer to your creative career dreams.
How to become a graphic designer – Essential skills
To become a successful graphic designer, you need a mix of artistic and technical abilities. Continuously developing these skills is key to staying competitive and relevant in the industry.