The Project

HHC Logo Design

The BRIEF

Logo redesign and brand guidelines

Harrow Hockey Club (HHC) is well-known in its community for its strong tradition and dedication to the sport. It has a long history of being one of the best hockey clubs around, attracting both players and fans who appreciate the game. The club is now looking to update its logo to better represent its energetic and forward-thinking nature. I’m excited to take on this project and create a new emblem that honours the club’s past while also fitting in with modern design trends.

Services provided

  • Brand Identity
  • Logo Design
  • Brand Guidelines

Old logo

New logo

The CHALLENGE

The current logo fails to distinguish itself among other hockey clubs. Its design poses readability challenges against coloured backgrounds and lacks versatility in its variations. As a result, it does not authentically represent the club’s identity or convey a professional image.

STRATEGY AND APPROACH

The objective is to develop a logo that will foster brand expansion and establish recognition across various platforms. The logo must possess strength, boldness, modernity, and relevance suitable for a hockey team.

RESULT

The redesigned logo serves as an emblem that pays homage to the club’s heritage while seamlessly integrating with contemporary design trends. The array of logo variations ensures adaptability across diverse applications and merchandise formats. Additionally, comprehensive brand guidelines will offer direction on the use of different assets, including a typography system and brand colours, to maintain consistency and enhance recognisability.

Testimonials

What the people I shared experiences with say

An exceptional human being and outstanding professional. Translated our vision into designs that far exceeded expectations. Creativity, attention to detail, and professionalism were simply unmatched.

Rosalin A K
Executive Director, Africa Dyslexia Organisation

Harrow Hockey Club needed to update the clubs brand logo. Graphic Design FM did a great job in understanding the brief, through to concept creation and then refining the final version for multiple applications across digital and physical brand comms.

Glenn W
Director of Hockey, Harrow Hockey Club

Professionalism, enthusiasm and the continuous enthusiasm to improve the performances, as well as the attention to the smallest details make it a certainty and a guarantee.

Fabio C
Production Manager

I wanted to take my baby wearing consultation brand to a whole new level. Federica came up with wonderful ideas to make my brand simply brilliant! She created the logo for me, and also all the collateral.

Chiara B
Founder, La Lupa Bianca

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Ready to create something awesome and extraordinary?