The Project

NAWT Logo Design

The BRIEF

Rebranding the National Animal Welfare Trust

The National Animal Welfare Trust functions as a prominent re-homing charity within the United Kingdom. As the trust commemorates its 50th year of operation, I took the opportunity to work on this personal project and enhance its brand to better align with its esteemed status as one of the leading animal welfare charities in the UK.

Services provided

  • Logo Design
  • Brand Identity
  • Brand Guidelines

Old logo

New logo

The CHALLENGE

The initial challenge centered on a logo with varying stroke dimensions, leading to difficulties in digital application, and insufficient boldness to effectively grab viewers’ attention. Additionally, the brand name’s length posed legibility issues on small formats. The solution focused on refining the logo, enhancing its boldness for increased visual impact. Simultaneously, the brand name underwent simplification to an acronym to ensure better legibility.

STRATEGY AND APPROACH

I redesigned the charity’s logo, aligning it with a vibrant brand identity that resonates with their core mission and values. Retaining the original colours and incorporating the charity’s acronym, the new logo maintains continuity while infusing a fresh vitality.

RESULT

The brand’s refined simplicity and striking aesthetic not only make it memorable for its audience but also ensure seamless adaptability across diverse platforms and collateral materials, maintaining its impact and coherence across all mediums.

Testimonials

What the people I shared experiences with say

An exceptional human being and outstanding professional. Translated our vision into designs that far exceeded expectations. Creativity, attention to detail, and professionalism were simply unmatched.

Rosalin A K
Executive Director, Africa Dyslexia Organisation

Harrow Hockey Club needed to update the clubs brand logo. Graphic Design FM did a great job in understanding the brief, through to concept creation and then refining the final version for multiple applications across digital and physical brand comms.

Glenn W
Director of Hockey, Harrow Hockey Club

Professionalism, enthusiasm and the continuous enthusiasm to improve the performances, as well as the attention to the smallest details make it a certainty and a guarantee.

Fabio C
Production Manager

I wanted to take my baby wearing consultation brand to a whole new level. Federica came up with wonderful ideas to make my brand simply brilliant! She created the logo for me, and also all the collateral.

Chiara B
Founder, La Lupa Bianca

Projects

See the next project

  • BBA Brand Collaterals

    Development of a new brand identity and redesign of the marketing material.

    ,

  • NAWT Logo Design

    Logo redesign for the National Animal Welfare Trust (NAWT) British charity and brand identity with collateral material applications.

    ,

Ready to create something awesome and extraordinary?